Tap water has a very low image "owing to" many "good people".

Interested parties engaged in the marketing of bottled water and water purifier companies give us consumers the feeling that taps contain a mixture of sewage and hazardous substances that are unsuitable for human consumption, compared to their water, which is photographed on a background of waterfalls, pacifiers, infant bottles and infants, so that a reasonable person (us consumers) would understand that if this water is suitable for infants, it is certainly suitable for us adults too.

The result of these misleading advertisements is sad, as mothers understand that for protecting their newborn they have to use mineral water and/or purified water. What the advertisements do not say is that all types of water given to infants must be boiled according to the instructions of the authorities.

Infants and children are advised to drink water with low values of nitrates, below 15 mg/liter, as nitrates are residues of an organic contaminant that is known to cause blue baby syndrome.

Another thing that helps the low perceived image that drinking water has for the public is the lack of esthetics of the water, which manifests as a high level of limescale and cloudiness.

While advertising campaigns of business companies have gigantic budgets, municipal authorities do not.

The advertisements of companies that have attacked tap water have been taken up with affection and great attention by the public, as nobody has explained to the public that limescale is a vital mineral that does not damage health, the opposite being true.

Tap water is high quality, rich with vital minerals and a low microbial level, according to all standards.

The water has vital values of fluorine and chlorine and is tested in real time by the authorities.

The advantage of water control by the authorities is that we consumers know of any failures that are discovered within a very short time, so that we are also aware and know of the need for boiling water.

        

                                      Shunning tap water

 

.. "The quality of the cleanliness and mineral content in tap water is not inferior to that of competitors in plastic bottles.."

shouted newspaper headlines in Paris, and the people who said this were none other than Pierre Cardin and friends.

While the authorities in most places in the world are silent in the face of the unfounded slander of mineral water companies and filter companies, concerning the quality of tap water, with every advertisement featuring a child or infant as if to hint to us … "If your children are important to you – don't drink tap water".

A brave council, such as that of Paris, rose to the occasion and decided to act … to brand tap water.

The reasonable citizen does not necessarily see the interest of different companies and tends to believe that tap water is of poor quality, due to its large amount of limescale and cloudiness.

Limescale is "perceived" by the public as a contaminant despite this not being the case, the opposite being true.

When there is limescale in water, this attests to the presence of calcium and also magnesium, minerals that are vital to health and water balance.

When water completely lacks limescale, this is worrying, as it may attest to the absence of these minerals and sometimes the water being acidic and corrosive.